4.Endorsements

In think that even the margerine has so much pubicity and it`s advertised everywere, the fact is that this product is not as healty as most of the people think that is, it can cause a lots of problems an diseases. The problem is that most of the customers don`t actually know how unhealty margerine can be, and they trust the comercials that they se on tv.  The main problem is that the romanian customer is not well informed and he guides only by what he sees on tv and by what other peoples buy... they usualy say "if it`s good enough for Nadia`s kid (as the comercial) it`s should be good enough for me".