3.Brand names

The brand name I like and would like to analyze is Nivea

1. I think there is a close connection between the product and name because nivea is a latin word " niveus/nivea/niveum" meaning snow-white, that is basically the color of their products and the snow is usualy soft, just like the product.
2.The name has no translation in romanian, but it sounds delicate and it`s an easy word to pronouce.
3.The name does not make any diference for the customer because most of them don`t actualy know what it means, but it sound fancy and it`s foreign so it should be better than romanian ones, at least they think so.
4. The product I would like to introduce on the market is a perfume, and the brand name for it it`s "Pricess Pink". I have chosed this brand name for it because it`s a perfume with a fresh flagrance that suits teenagers, and also because the product should be pink and is`t for girls, of course, princess sounds pretty special and it should make you feel like a princess.